Web-based marketing technology changes at a bewildering pace. Not multi-day passes by that my email inbox isn’t overwhelmed with offers to download the latest and most prominent apparatus that will transform my PC into a work area ATM machine simply releasing the money.
It’s worth pausing on AI specifically, because it’s arguably the loudest voice in that vendor noise right now — and not without reason. The impact of AI on advertising agencies is already tangible: from automated creative testing to audience targeting that would have taken a team of analysts weeks to model, the technology is reshaping what agencies actually do on a day-to-day basis. Whether that’s exciting or unsettling probably depends on which side of the workflow you’re sitting on.
